Campaign Management
A 360 degree approach to campaign management from conception and creation to execution and beyond. I’ve worked closely with multiple studio clients to create and facilitate customized social campaigns that include a variety of executions such as: custom tone and community management strategy, live executions, video production, crafting and DIY tutorials, and award show coverage.
Community Management
Wrote copy for projects of all genres from indie to Franchise sized executions. Scripted out Facebook bots, character social takeovers, and scripts for talent to capture on press day. Engaged with fans of all ages across socials and ran sweepstakes, UGCs, and giveaways.
Tone and Voice Guides
Created custom tone and voice guides for projects that needed extra consideration to target a specific audience. Ensured that these guides were applied across the campaign by my team to ensure quality and consistency of page’s engagement with fans.
Video Scripting and Production
Directed the production team in the creation of custom videos, including this example from My Little Pony. Wrote out a shot by shot script, facilitated partnerships with vendors, and approved ingredients and props.
Once all elements were approved but the studio, I participated in the filming of the video with my arms and hands and oversaw the editing process to assure quality of the piece. I also created a debut strategy and supplementary content to push awareness of the piece across socials.
Live Activations
Strategized the best use of the Live feature across platforms and launched multiple executions for projects such as Fifty Shades Darker, Chaos Walking, Jigsaw, and this example from Power Rangers.
This was a first of its kind execution where fans reacted to unlock the final trailer, which earned over three million engagements and got new outlets talking for weeks afterwards.
Other Live activations have included streaming live content of the talent through Facetime paired with project branding, a countdown to release on a key date such as 50 Days to Fifty Shades, and a revolutionary 24 hour live stream for the Jigsaw release.
Arts and Crafts
Beyond strategy and content conceptualization, I personally enjoy getting my hands dirty with DIY tutorials and other crafty executions. This example from Baywatch featuring a portrait of The Rock made from rock heart candy was inspired by the trend of creating candy portraits, and was themed to Valentine’s Day It took me four hours to create and was one of the highest performing graphics in the campaign.
Other examples include kids crafts and baking tutorials and hair and fashion DIY styles.
Red Carpet Coverage
As part of the 360 degree management, my team and I have provided social coverage for multiple red carpet premieres.
We’ve participated in person on the carpet capturing photos, video, and live streaming to socials. We’ve also served as home-base at the office to be posting captured content in real time.
